Photographer Ben Spriggs approached us directly looking for help to develop his website and consider any brand alternatives that
we thought may fit with his current trademark. Ben Spriggs Photography simply became ‘spriggs’, which allowed Ben an umbrella identity to invite future staff to join him, creating a starting platform for a photography studio.
The branding was stripped back of all photography clichés, creating a contrast between the mark and imagery, which helped
promote the studio’s work as opposed to the brand. Applying subtle colour changes to rules and typography, the brand evolves
with the imagery to highlight the colours caught in each shot.