Westin
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Danish fishing tackle manufacturer

This Danish fishing tackle manufacturer asked us to rebrand their three companies into one — to be called Westin — and to bring together a) their Viking heritage and b) the fact that they’re a fishing company. We did both those things and also incorporated a hidden Westin “W”, for good measure.

At the brand relaunch in Vienna, the new Westin stand was besieged by new customers from Europe, Russia and America, and sales have shot up dramatically.

The rebrand won an International award at the Kinsale Festival.

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