Deepdale Service Station

Auto mechanic repair experts

Deepdale Service Station has been a family run business for over 65 years and decided it was time to bring their branding into the twenty-first century. The new visual identity needed to convey a confident, friendly and trustworthy car garage.

Their main aim was to communicate clearly to the customers that Deepdale Service Station are BMW and MINI specialist and must be able to work across different media channels and formats whilst standing out in an already crowded market.

With these points taken on board Bind Studio created a new brand identity by using key elements from two iconic brands and combining them with the letter ‘D’ to create a mark which emphasizes BMW and MINI specialist.