Water Smart Awards
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Challenge

To create a unique brand identity & look-and-feel for the new national safety award: a name for it, with an accompanying stand-alone logo and colour palette.

 Idea

Taking inspiration from swimming strokes and the movement of flowing water currents, we created the individual letters of the word “WATER” in flowing waves. The flow of the wave also creates the path the students will take during the course, turning them into “Water Smart Awards”.

The colours chosen for this brand were influenced by the words within the logo.