Water Smart Awards


To create a unique brand identity & look-and-feel for the new national safety award: a name for it, with an accompanying stand-alone logo and colour palette.


Taking inspiration from swimming strokes and the movement of flowing water currents, we created the individual letters of the word “WATER” in flowing waves. The flow of the wave also creates the path the students will take during the course, turning them into “Water Smart Awards”.

The colours chosen for this brand were influenced by the words within the logo.

Rookie Lifeguard

RLSS UK approached Bind to produce a series of colourful vibrant posters which advertised their new Rookie Lifeguard programme which gives children the skills they need to become confident in the pool or the sea.

We created a set of typographical posters associated with children’s everyday activities which were based on the activities set in the program.