Lancashire Barkey

Sheldon’s approached us to create a new logo and a simpler pack design that preserved the heritage of the company but made it look more modern and friendly.

We changed the brand name from what was felt to be a “stuffy and old-fashioned” GH Sheldon, to the more modern and friendly “Sheldon’s” and made it much more prominent.

Each pack is colour-coded to differentiate between products, but at the same time, the design allows more brand consistency across the range to help people recognise other Sheldon’s products in-store and drive more sales across the range.